I’m a senior product designer designing meaningful experiences for all.

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October 2021 - December 2022
LandTech is a B2B SaaS company that assists property developers in acquiring off-market land, offering a suite of tools and analytics for early-stage land acquisition and site evaluation.

I initially joined as a Design System designer, enabling product squads to build experiences efficiently and align design decisions as the team scales. I then transitioned into working within a product squad, providing a solid experience on how property developers manage & track their potential land acquisition opportunities.

Some of the projects that have generated a high impact include :
  • Provided a new strategy for designing and templating our data visualisations for our map interface, reducing the time required to design & implement a new dataset
  • I led on the creation of Atlas, Landtech's design system that enabled us to create new experiences at scale and launch into new markets rapidly.
  • Aligning the design team by guiding the creation of the design process that can be used across our respective product teams. 
March 2020 - October 2021
GoCompare's price comparison hasn't moved since its inception in 2006; I joined in March 2020 with the motivation to innovate in this space and help mature the design function at GoCompare. 
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Some of the projects that have generated a high impact include :
  • Creating GoCompare's & LookAfterMyBills Design System allows us to make our design and development process more efficient and enable us to work on more challenging problems. 
  • I helped establish an innovation process at GoCompare with the Head of Innovation to quickly validate ideas to increase our confidence in the desirability, viability and feasibility of a proposition before investing more time and money into it. 
  • I worked on GoCompare's most prominent problem of managing user accounts to enable more innovation for returning customers.
Some of the design challenges I've tackled here.
Three phones with visuals of the Drivrr app proposition
Rebuilding the account experience.

How we're trying to fix the GoCompare's oldest & biggest problem of account management.

View case studyComing soon
Three phones with visuals of the Drivrr app proposition
How can we help our customers better protect what's important.

A product that aimed to help customer's keep track of their insurance policies in one single place and get rid of the drawer doom.

View case studyComing soon
Three phones with visuals of the Drivrr app proposition
Providing value for drivers outside of the renewal cycle

GoCompare are seeking a way of engaging customer outside the renewal cycle. An innovation programme was setup at GoCompare to look into different propositions and this was one of them.

View case studyComing soon
Three phones with visuals of the Drivrr app proposition
Helping customer compare more than just the price

A product that aims to help the customer make a better decisions by comparing cover as well as price.

View case studyComing soon
June 2018 - February 2020
When I joined Bioepic as a Junior Product Designer to help take their unique non-invasive blood glucose measurement technology to market.

After seven months, I was promoted to Product Designer - looking after all creative output for the company and supporting and mentoring a team of  9 designers, innovators and copywriters.

In the last year and a half, the company has significantly down-sized and pivoted away from the aforementioned product.

Some of the projects that have generated a high impact include :
  • Researching and understanding how people live with diabetes both in the UK & China and their challenges and creating propositions that would be valuable to both cultures.
  • Creating a user research  lab and document templates to allow us to test regularly in-house.
  • Working on multiple propositions that could aid people with diabetes live an easier life.
Some of the design challenges I've tackled there.
Designing an accessible glucose reading experience

Diabetes has a lot more complications than just blood glucose levels, we set out to create an experience that caters their needs.

View case studyComing soon
July 2016 - July 2018
Netsells was the start of my career and was primarily a development agency; I initially applied for a developer summer internship but discovered the world of user experience at University. That developer internship turned into a design internship and kicked off my career. 
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I designed my first app for the York Tourism Board, and the CEO was impressed with the process I carried out to get to the end goal and asked for my guidance on how we can implement such a process within the agency. 
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After University, I was employed full-time and worked with a team of 1 Designer and a BA to set up netsells' first in-house discovery process to help test, validate and scope their big ideas before they go and build the final solution. 
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Unfortunately, I had to leave due to Family reasons and moved closer to Wales. 
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Some of the projects that drove the highest impact :
Some of the brands I've worked with at Netsells

A product designer building meaningful experiences for all.

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